As far as today’s consumer is concerned, the brand experience, the sales experience, and the services experience are one and the same.
Others claim the the path-to-purchase was a relatively simple and linear journey. They have no idea how wrong they were. The path-to-purchase has never been a linear journey. People don’t make decisions in linear especially where emotion is involved. Nervana understands that Emotion is the force of life and the driving force behind decisions. They claim technology has created a blurred marketplace where communication and commerce routinely merge, overlap and interconnect. Again, they are wrong. Technology did not create such a thing.
Technology simply has made it easier to understand and guide this emotional buying process and make it more experiential for a lasting impression.
Nervana’s core areas of expertise: the manner in which we select and apply our capabilities, reflect the emotional mindset, giving our clients an experiential opportunity to engage consumers directly to their souls using digital devices.
At Nervana, we are working with peer influencers to transform them into brand advocates. We build and market those immersive socially driven experiences for on-property social platforms. Real world now means both digital and analog. Because in the real world, consumers are simply sharing what they feel– what’s real.
And there’s nothing more real than the heart.