Hard Rock Hotel Chicago
When it comes to customer experiences, one that perfectly illustrates our vision of image and ingenuity is the Hard Rock Hotel Chicago.
When customers walk into the lobby, they don’t bump into a sign, an electronic news crawl, or even some simple kiosk running a vanilla application.
They are greeted by a spectacularly imposing glass portal, the Nervana Ghost Wall. Tall and wide, this transparent beauty stands just inside the doors, welcoming visitors with a customized interface, letting them know they’ve arrived at one of the most exciting destinations in the city.
With the Hard Rock Hotel logo as the anchor, a number of dynamic links highlight the glass surface, allowing guests to navigate, with just a touch, a host of functions that enhance this unique experience. They can, by fingertip
- Check their flight
- Map out the city
- Find a place to eat or play
- Scan the list of upcoming events and shows
- Browse the rock and roll memorabilia on display
- Order a guitar to their room for a personal jam session
….. and …..
- Tell the wall to take their picture and email it to them as a personal postcard
In fact, the built-in camera is such a hit that, in the first three weeks, more than 9000 individuals or couples sent themselves (or maybe it was to Mom) their pictures. Let’s try that again –
NINE THOUSAND PICTURES IN THREE WEEKS.
The pictures themselves are a blast to check out. Young, old, couples, groups, singles, the wide variety of the casual guests and serious party-hounds, all pose for the Ghost Wall.
Visitors can also watch their own tweets become part of the social media crawl that boldly circles the wall, helping them become part of the action.
Nothing beats hanging out at the tables just outside Angels and Kings, the bar and live music venue right off the Hard Rock Hotel Chicago lobby, and people-watch the regular tide of visitors as they approach the Ghost Wall, not always sure what to make of it at first. They know it’s something different, cool, exciting. Then they reach out and touch it, as they’re meant to, as they’re drawn to. It’s irresistible. It’s compelling.
Above all … it’s memorable. And that’s the point. They’ll never forget that they saw the amazing Ghost Wall in the lobby of the Hard Rock. Just as they can brand the wall with their fingertips and tweets, the wall brands them with the Hard Rock experience. With its theme, its guitars and other memorabilia, the music and décor, Hard Rock Hotel Chicago already plants its rock and roll flag in the minds of its guests. With the Ghost Wall, Nervana helps the Hard Rock Hotel Chicago make that much more of a permanent impression.